If you are like me, the very thought of boring business plans, confusing financial statements, and anything resembling a 9-5 office type job makes your skin crawl.
If you are a budding business owner or even a seasoned entrepreneur, you will benefit from this playful yet practical approach to turning passion into profit. Like other right-brained entrepreneurs, you might already be in one of the creative and heart-centered professions.
Or, you might be an aspiring entrepreneur who is transitioning from the corporate world to working for yourself.
Or, maybe you simply know you want to infuse play and fun into your professional work.
As we move from a knowledge economy based on information and analysis to a creative economy built on innovation and ideas, right-brain thinking will prevail.
In his influential book, A Whole New Mind, Daniel Pink asserts that right-brained thinkers will rule the future (whoo-hoo!). He talks about how the left-brain analytical skills that made people in the Western world successful in the past are now accessible more cheaply overseas.
Now, left-brain thinking is important. However, I believe we need to leverage our right-brain skills. What do I mean by that? Abilities such as big picture thinking, synthesizing, empathy, design, play, and creativity will help us lead the way.
I work with people longing to bring more of their creative spirit to their work.
You Can Bet Your Bottom Dollar That Network Marketing Is Creative.
I found out very early in my career that certain activities weighed me down and kept me stuck in inaction. What really excites a right-brainer about business is the opportunity for self-expression and for making a positive impact in the world.
Business is an extremely creative process. Believe me, I wouldn’t be in business if I thought otherwise. It requires you to keep coming up with new ideas. Business involves taking plenty of risks and developing creative options to choose from. And at the heart of it, your business is a reflection of you, your values, your vision, and your voice.
As a right-brained entrepreneur, I:
- Celebrate the courage it takes to follow my heart and pursue my passions
- Define my own success
- Embrace my intuition and problem-solve
- Inspire and empower other through my creative freedom of expression
- Live and work within my values
- Make a positive and meaningful impact with my business
Your vision is the big picture of your business (and your life). It’s where you see yourself heading. You know where you are making a positive difference. You envision what success looks and feels like to you, and what makes life and work ripe with fulfillment and meaning.
Your values are what you hold as most important to you. Values are your life blood. Values are what make you tick. Many solopreneurs honor their personal values through their work. Oftentimes, business values are based on your personal ones.
Your voice is your unique way you show up in the world. Your genuine voice helps you be free to be you. Your voice is the beautiful brushstroke you use to bring your vision to the canvas of life.
These cornerstones of your business—your vision, values, and your voice—will help guide you in making the decisions that are right for you in your business.
Start with your heart.
The first step is connecting wholeheartedly with your vision of where you are heading in your business and life. Begin by looking internally—at what has heart and meaning for you. You will use your creative visual, emotional, and intuitive right-brain to imagine what’s possible (or even more importantly impossible!).
You may crave more autonomy or life balance. You want to have more passion and purpose in what you do. You might also use your work to make a positive difference in the world around you. All these aspects and more make up your vision.
Think about why you wanted to start your own business.
If you are like most creative entrepreneurs, your work is a labor of love. And as your emotions go, so goes the quality of your life.
— Suzanna Abbott, CEO of The Baby Boomer Solution